One vital link in making real money through a Google AdSense campaign is accurate data and data analysis. Yes, we’re talking about tracking. If you’re not tracking the performance of ads being placed on your pages, there is one very good reason why you should be: by learning which formats of ads on what type of pages perform best on your site, you can weed out the ones that don’t offer any real value and focus on increasing the combinations that bring in the most ROI. Yes, ROI – after all, your time is an investment, isn’t it?
Here’s the bottom line – a visitor to your site decides to click on an AdSense ad because of a complex combination of factors. Tracking all those factors can be a complex and time consuming endeavor – which is why there are a lot of software vendors out there trying to make a buck off ‘solutions’ to make easier and quicker. The fact is that you don’t have to spend a dime to get all the tools you need to do a comprehensive analysis of your site’s performance with Google’s AdSense, though some of the software packages have some nice bells and whistles. Google provides a fairly powerful suite of tools that you can use to track and analyze site performance for free.
Using Google Channels Effectively
AdSense channels are the tracking option offered by Google to help you test ad layouts and other factors and determine what works best on your site. When you create a channel in AdSense, you can break down site reporting by site, domain, sections and individual pages. The system records impressions, click through rates, CPM and earning statistics for each channel that you create.
Google’s AdSense program offers two types of channels that can help you figure out:
What colors and ad styles are most effective
The best place to put your ads on each type of page
Where AdSense ads perform best (blogs? Forums? Content pages?)
The first type, URL channels, allow you to create a data stream based on the URL of the pages on which ads are displayed. The second, Custom channels, will open a date collection stream based on your specific criteria. A URL channel is useful for figuring out where on your site to place ad units – and what type of page to focus on developing. If your data shows, for instance, that you get a tremendous click-through rate on article pages, but only tepid performance on forum pages, you have two different directions to work with:
you can focus on developing more article pages to maximize their better performance
you can examine your forum ad placement and tweak the formats and styles to increase the performance on those pages
…or you can do both, if you have the resources.
If you decide to tweak your forum page ads, you have a powerful free tool in the Custom Channel creator and aggregator. By creating a new channel for each ad unit, you can track its performance based on color palette, ad format, page and location on page. When you tweak an ad unit, make one change at a time and create a new channel to monitor the performance to see the effect – and when you find something that works, stick with it.
Using Other Tracking Methods
If you’re not satisfied with the tracking methods offered by Google AdSense, there are a number of free ad tracking solutions available. Among the best are:
AsRep Google ad tracking trial version (http://www.asrep.com/download.php)
Google Analytics (http://www.google.com/analytics/)
AdSense tracking script (http://www.monetizers.com/AdSense-tracking-script.php)
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Sunday, October 21, 2007
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The list of Google AdSense Tips and tricks shown below give you some ideas on how you can optimize your AdSense site and boost your AdSense income.
AdSense Tip #1 - Choose A Right TopicThe first AdSense secret to a successful AdSense business is choosing the right topic for your site. You can decide a topic or theme for your AdSense site using this approach or you can start your AdSense site with a topic that you have passion for. Among the few things that you have passion for, you should start with the most popular topic and create contents targeting on the popular keywords.
AdSense Tip #2 - Choose the Right DomainGetting a right domain name for your AdSense business is the second AdSense secret. A right domain name may give your site better ranking in SERP. You can include keywords in your domain. For example, if you are running an online business directory, it is a good idea to include ‘directory’ as part of your domain name. Thus, your domain name will be called online-directory or businessdirectory.
AdSense Tip #3 - Research the KeywordsThe most important AdSense secret is keyword research. With a list of keywords or key phrases, you would be able to understand what Internet users are looking for when they do a search on your topic and what keywords they use for the search. With this list, you would be able to know which keywords are the most popular and the most competitive. You will have a clearer picture of your target market with the help of this list. Once you’ve decided a list of keywords to start with, you should focus on them as you build the contents. You should use targeted keywords frequently but naturally.
AdSense Tip #4 - Quality and Unique ContentMost people use search engine to look for information that may solve their problems. Your AdSense site provides them with the possible solution to their problems. Quality and unique content are the AdSense Secret that makes your visitors coming back for more.
Search engines are trying to provide quality and yet relevant information to Internet users for their searches. Search engine spiders crawl the Internet looking for quality content. Keywords in your content helps the search engine spiders to determine how relevant your content is to these searches. The keyword rich content should rank higher in search engine result page.
Creating quality and unique content for you site is not as hard as you think, you can find easy way to get quality contents for your AdSense site here.
AdSense Tip #5 - The Placement of Your AdSense Ads
This AdSense Secret will reward you with high click through rate - right placement of your AdSense Ads. So, where should you place Google AdSense ads on your content pages?
Google heat map is a useful positioning guideline which provides specific tips on ad placement for your AdSense site.
The colors fade from dark orange (strongest performance) to light yellow (weakest performance).
Every AdSense site is different. You should understand the behavior of your visitors using Google channel or AdSense tracking tools. You should change your placement when it doesn't work for you.
The list of Google AdSense Tips and tricks shown below give you some ideas on how you can optimize your AdSense site and boost your AdSense income.
AdSense Tip #1 - Choose A Right TopicThe first AdSense secret to a successful AdSense business is choosing the right topic for your site. You can decide a topic or theme for your AdSense site using this approach or you can start your AdSense site with a topic that you have passion for. Among the few things that you have passion for, you should start with the most popular topic and create contents targeting on the popular keywords.
AdSense Tip #2 - Choose the Right DomainGetting a right domain name for your AdSense business is the second AdSense secret. A right domain name may give your site better ranking in SERP. You can include keywords in your domain. For example, if you are running an online business directory, it is a good idea to include ‘directory’ as part of your domain name. Thus, your domain name will be called online-directory or businessdirectory.
AdSense Tip #3 - Research the KeywordsThe most important AdSense secret is keyword research. With a list of keywords or key phrases, you would be able to understand what Internet users are looking for when they do a search on your topic and what keywords they use for the search. With this list, you would be able to know which keywords are the most popular and the most competitive. You will have a clearer picture of your target market with the help of this list. Once you’ve decided a list of keywords to start with, you should focus on them as you build the contents. You should use targeted keywords frequently but naturally.
AdSense Tip #4 - Quality and Unique ContentMost people use search engine to look for information that may solve their problems. Your AdSense site provides them with the possible solution to their problems. Quality and unique content are the AdSense Secret that makes your visitors coming back for more.
Search engines are trying to provide quality and yet relevant information to Internet users for their searches. Search engine spiders crawl the Internet looking for quality content. Keywords in your content helps the search engine spiders to determine how relevant your content is to these searches. The keyword rich content should rank higher in search engine result page.
Creating quality and unique content for you site is not as hard as you think, you can find easy way to get quality contents for your AdSense site here.
AdSense Tip #5 - The Placement of Your AdSense Ads
This AdSense Secret will reward you with high click through rate - right placement of your AdSense Ads. So, where should you place Google AdSense ads on your content pages?
Google heat map is a useful positioning guideline which provides specific tips on ad placement for your AdSense site.
The colors fade from dark orange (strongest performance) to light yellow (weakest performance).
Every AdSense site is different. You should understand the behavior of your visitors using Google channel or AdSense tracking tools. You should change your placement when it doesn't work for you.
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